Business
The HSA/FSA Deadline: A Marketing Playbook for Optical Stores
As the final pages of the calendar turn, a significant financial clock is ticking for millions of Americans. Billions of dollars in Flexible Spending Account
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Featured Articles From Our Team
Here is the latest articles to keep you up to speed with the eyewear industry.
Trends
2026 Eyewear Trends: The Top 6 Styles to Watch
As we look beyond the trends of 2025, the world of eyewear is set for an even more expressive and personalized chapter. This year moves
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Trends
2026 Eyewear Trends: The Top 6 Styles to Watch
As we look beyond the trends of 2025, the world of eyewear is set for an even more expressive and
Business
How to Market Eyewear to Gen Z & Millennials
Gen Z and Millennials are reshaping the eyewear industry with their preferences for bold fashion statements, sustainability, and digital-first shopping
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