Here is the latest articles to keep you up to speed with the eyewear industry.
For forward-thinking optical store owners, the children’s section is often the most underutilized growth opportunity. With increasing screen time among younger demographics, the demand for
As the final pages of the calendar turn, a significant financial clock is ticking for millions of Americans. Billions of dollars in Flexible Spending Account
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Is your optical office ready to make changes to improve its overall performance? A recent study shows decreased eye care practice performance, primarily due to inflation. The study also provides fascinating insights into eye care professionals’ perceptions about Telehealth. Although the research may indicate a decrease in performance, there are measures you can take to ensure that your professional eye care practice remains successful amidst change.
Want to own your own optical shop? It’s important to answer a few key questions before beginning to ensure a smooth and successful start to your business!
When it comes to improving business operations, AI technology can offer convenience and efficiency. AI can be used in various marketing strategies to show areas of improvement, increase productivity, and create opportunities for a higher ROI.
What makes a pair of glasses truly “great”? For some, it might be a matter of fit and style. For others, they may see a “great” pair of glasses as a pair that was purchased for a reasonable price. Ask anyone who wears glasses what makes a pair of eyeglass frames good, and they’re likely going to give you a variety of answers. For eyecare professionals, however, a great pair of glasses is more than just a pair of fashion-forward frames; it’s the experience that the patient has all through the buying experience from the moment they walk into the optical shop.
No matter how long you’ve been in the eye care industry, there’s always something new to learn when it comes to making your business as successful as possible. You don’t just want your optical office to survive; you want it to thrive.
Understanding the process of how eyeglass frames are made can equip frame sales representatives with knowledge that can increase their sales numbers, but it can also provide opticals with the information they need to inform their patients about the brand story of the frames they are recommending.
Eyewear frames are becoming a more prominent part of today’s fashion and style culture.
6 Ways to Increase Eyewear Sales During the Summer
June 27 is National Sunglasses Day, which serves as a great reminder of the importance of protecting yourself from summer eye damage. The sun emits powerful UV rays that can cause severe damage to our eyes when exposed to sunlight for long periods of time.
If you’ve got unsold frames just sitting in your optical practice, you could be missing out on an excellent opportunity to increase your return on investment on your inventory. As a general rule of thumb, your inventory should be turned at least three times a year to earn back the return. But how do you effectively increase this turnover rate? Keep reading to find out how you can improve your ROI on the eyeglass frames in your office today.
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