Business
The HSA/FSA Deadline: A Marketing Playbook for Optical Stores
As the final pages of the calendar turn, a significant financial clock is ticking for millions of Americans. Billions of dollars in Flexible Spending Account
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Here is the latest articles to keep you up to speed with the eyewear industry.
Trends
2026 Eyewear Trends: The Top 6 Styles to Watch
As we look beyond the trends of 2025, the world of eyewear is set for an even more expressive and personalized chapter. This year moves
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Business
The HSA/FSA Deadline: A Marketing Playbook for Optical Stores
As the final pages of the calendar turn, a significant financial clock is ticking for millions of Americans. Billions of
Business
How to Manage Optical Inventory: Boost Sales with a Diverse Eyewear Collection
For independent optometrists and eye care retailers, inventory is the lifeblood of your optical store. While many view inventory management
Business
The Benefits of Carrying Premium Eyewear in Your Optical Store
In today’s competitive optical market, offering premium eyewear is no longer a luxury; it’s a necessity for growth. Discerning customers
Business
Why the Alexander Collection is a Must-Have for Your Eyewear Store
In the vibrant world of eyewear, standing out means offering great collections that not only meet diverse vision needs but
Business
How to Master Eyewear Visual Merchandising: Create a Winning Retail Display for Your Collections
In the competitive world of optical retail, simply stocking great eyewear isn’t enough. How you present your collections can be
Business
How to Market Eyewear to Gen Z & Millennials
Gen Z and Millennials are reshaping the eyewear industry with their preferences for bold fashion statements, sustainability, and digital-first shopping
Business
5 Strategies to Boost Eyewear Sales in Your Optical Practice
Maximizing eyewear sales is essential for optical practices looking to enhance profitability and customer satisfaction. With the right strategies, you
Business
Picking the Right Eyewear Brands for Your Optical Store
Selecting the right eyewear brands for your optical store is crucial for driving sales, boosting customer satisfaction, and establishing your
Business
Ending 2024 Strong: Leveraging FSA Benefits
As 2024 draws to a close, the timeframe for patients to use their Flexible Spending Accounts benefits is quickly getting shorter. The end of the year can be a great opportunity to educate patients about how to use FSA benefits and encourage them to take advantage of them before the end of the year.
Business
Best Methods for Improving Eye Care Practice Performance
Is your optical office ready to make changes to improve its overall performance? A recent study shows decreased eye care practice performance, primarily due to inflation. The study also provides fascinating insights into eye care professionals’ perceptions about Telehealth. Although the research may indicate a decrease in performance, there are measures you can take to ensure that your professional eye care practice remains successful amidst change.
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