Business
The HSA/FSA Deadline: A Marketing Playbook for Optical Stores
As the final pages of the calendar turn, a significant financial clock is ticking for millions of Americans. Billions of dollars in Flexible Spending Account
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Here is the latest articles to keep you up to speed with the eyewear industry.
Trends
2026 Eyewear Trends: The Top 6 Styles to Watch
As we look beyond the trends of 2025, the world of eyewear is set for an even more expressive and personalized chapter. This year moves
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Categories
Business
The HSA/FSA Deadline: A Marketing Playbook for Optical Stores
As the final pages of the calendar turn, a significant financial clock is ticking for millions of Americans. Billions of
Trends
2026 Eyewear Trends: The Top 6 Styles to Watch
As we look beyond the trends of 2025, the world of eyewear is set for an even more expressive and
Business
How to Manage Optical Inventory: Boost Sales with a Diverse Eyewear Collection
For independent optometrists and eye care retailers, inventory is the lifeblood of your optical store. While many view inventory management
Business
The Benefits of Carrying Premium Eyewear in Your Optical Store
In today’s competitive optical market, offering premium eyewear is no longer a luxury; it’s a necessity for growth. Discerning customers
Uncategorized
How to Leverage Social Media to Boost Glasses Sales
In today’s digital-first world, eyewear marketing isn’t just about in-store displays; it’s about meeting customers where they spend their time:
Business
Why the Alexander Collection is a Must-Have for Your Eyewear Store
In the vibrant world of eyewear, standing out means offering great collections that not only meet diverse vision needs but
Business
How to Master Eyewear Visual Merchandising: Create a Winning Retail Display for Your Collections
In the competitive world of optical retail, simply stocking great eyewear isn’t enough. How you present your collections can be
Trends
Why XXL Eyewear is Perfect for Your Customers with Larger Facial Features
In the diverse landscape of eyewear retail, one crucial aspect often overlooked is catering to customers with larger facial features.
Business
How to Market Eyewear to Gen Z & Millennials
Gen Z and Millennials are reshaping the eyewear industry with their preferences for bold fashion statements, sustainability, and digital-first shopping
Business
5 Strategies to Boost Eyewear Sales in Your Optical Practice
Maximizing eyewear sales is essential for optical practices looking to enhance profitability and customer satisfaction. With the right strategies, you
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